Power Your Community

Longevity partnered with the Natural Resources Defense Council (NRDC) and the International Brotherhood of Electrical Workers (IBEW) to create and launch the Power Your Community campaign, an initiative focused on advancing renewable energy projects in rural areas through local advocacy and reforming permitting regulations.

As the lead strategic marketing and communications partner and project manager for PYC, our role involves synchronizing day-to-day efforts, current priorities, and long-term goals across both organizations. Our work ensures all brand development, messaging, and digital strategies are aligned with campaign goals. We also provide hands-on support for internal and external partners. By preparing community messengers for public siting efforts, we’ve helped the team become advocates for renewable energy at key events, such as the IBEW's Annual 4th District meeting and Climate Week.

Our support extends to ongoing local campaign grassroots organizing. As Power Your Community continues to grow, we are working to refine and expand this blueprint, supporting its mission to align environmental progress with good-paying union jobs and a cleaner, more prosperous future across the country.